A college project for the Ministry of Environmental Protection, Physical Planning and Construction on the theme 'fresh air'. The first idea to raise conscience among citizens was an eye candy pitch to present the idea that we would some day buy the air at the store. The second pitch was a full involvement idea that would invite people through posters, web and guerilla to the website that would inform them about the air problem and provide solutions. The project was done with Matea Bronic and Zoran Djukic.