Tin Kadoic designs systems
that scale to billions.
2025 – Present
Head of Design, Core Consumer at DoorDash
Directed end-to-end Core Consumer Design (homepage → post-checkout), leading a 20+ person cross-site organization of managers, designers, and specialists. Elevated craft into a strategic differentiator by aligning design systems, brand, and motion—improving product coherence, execution velocity, and overall experience quality across the consumer funnel.
2023 – 2025
Design Leadership at Instagram
Directed Instagram’s design systems organization, rebuilding the team and launching the company’s latest system to raise craft, coherence, and velocity across the platform.
2020 – 2023
Design Leadership at Instagram
Led product design for Instagram Reels, overseeing 9 cross-functional teams serving 2.5B users; scaled watch time from 0% to 50% and shaped short-form video strategy across the platform.
2017 – 2020
Design Leadership at Airbnb
Led Core Guest Flow design across web and native platforms, redefining the Search → Book experience and establishing a scalable PDP architecture to drive marketplace coherence and long-term velocity.
2017
Product Creative Director at Apple via SYPartners
Client: Apple
2014 – 2017
Executive Creative Director at Five
Led creative and product design across New York and Zagreb, building and directing a cross-site team while driving 50% of new business growth. Opened and scaled new offices, partnered directly with founders and Fortune 500 clients (e.g., Squarespace, Marriott, Nanit), and delivered end-to-end mobile and platform strategies.
2009 – 2014
Co-founder & CEO at Brlog
Co-founder, CCO, and CEO of Brlog, a boutique Interaction Design Studio.
Community
- 2014 – 2020 IxDA – Core team member at IxDA Europe
- 2014 – 2017 Meetup organizer at Design First, New York
- 2014 Croatian Biennale of Design Jury
Coverage
- Make Better Product Decisions – Instagram: Culture, process & unshipping with Tin Kadoic
- Creative Voyage Interview
- Etch Epics Interview
- [Croatian] Interview, CX.hr
- [Croatian] Interview, Netokracija
- [Croatian] People of 2017, Jutarnji.hr
- Making the case for design sprints , Sprint Stories
- Where Prototypes Fail, Five
- The Simple Guide to Product Testing, InVision
- Design is the Experience, uxdesign.cc
- Taking Responsive a Step Further, uxdesign.cc
Talks
- 2019 Quebec City – WAQ
- 2017 San Francisco — Smashing Conference
- 2015 New York — QCon
- 2015 Las Vegas — Future Insights
- 2015 Bergen — Booster
- 2014 Edinburgh — UX Scotland